In a year that has seen skyrocketing increases in new plant-based products on restaurant menus from Del Taco, Qdoba Mexican Eats to Burger King and grocery stores’ shelves, the options are quickly growing.
Last week, McDonald’s got closer to joining the movement when it announced the plant-based P.L.T., which stands for plant, lettuce and tomato, was coming to North America for a test, albeit north of the U.S. border.
McDonald’s announcement to feature a patty developed exclusively for the chain by Beyond Meat came the same day Impossible Burger made its East Coast grocery store debut in 100 Wegmans locations and the same week the Nestle Brand announced the new Sweet Earth Awesome Burger was joining the plant-based burger wars.
McDonald’s Canadian launch on Monday comes on the eve of World Vegetarian Day on Tuesday, which kicks off October as Vegetarian Awareness Month. Nov. 1 is World Vegan Day, and November is World Vegan Month.
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According to an analysis in June by food industry organization Dining Alliance, sales of meat alternatives in restaurants increased by 268% this year compared with 2018.
In a blog post, Dining Alliance President Christina Donahue says the spike in sales was probably due to the quality of meat substitutes getting better, restaurants realizing consumers want more options and seeing they “may be able to charge premium pricing for meat substitute products.”