There’s an old joke that made the rounds on Twitter a few years back which said that there’s only one Netflix subscriber in the world and that his password was being shared by millions of people.
While password sharing outside of family members is technically not something Netflix allows, it’s also something Netflix has historically not done anything to stop or even prevent. For the most part, Netflix has seemed happy enough to let people share their passwords far and wide and simply upcharge folks who want to increase the number of screens that can be watched concurrently.
There have been rumblings, however, that Netflix’s passive response to password sharing may soon be coming to an end. Earlier this year, some Netflix users started seeing a prompt indicating that they need to sign up for their own account if they don’t live with the owner of the signed-in account.
Netflix at the time said it was simply running a test designed “to help ensure that people using Netflix accounts are authorized to do so.”
The message, even if not widely seen, led many to believe that Netflix may finally start getting serious about cracking down on password sharing. It’s worth noting that an estimated 33% of Netflix users share their passwords with individuals outside of their family.
And recall, Netflix’s user agreement reads in part: “The Netflix service and any content viewed through our service are for your personal and non-commercial use only and may not be shared with individuals beyond your household. “
In light of the above, Netflix CEO Reed Hastings, during the company’s earnings conference call this week, was asked directly if Netflix was planning on “turning the screws.”…Read more>>